Electronic Arts Inc. (NASDAQ: ERTS) today announced that Battlefield Heroes™, the hit Play 4 Free third-person shooter has recruited three million registered players. With endless hours of signature Battlefield sandbox action and a built-in matchmaking system to ensure new and old players of equal skill levels are paired together for fair play, Battlefield Heroes is EA’s popular web-based free to download, free to play title. To further add to the game’s appeal, EA today released an all-new map for the ground-breaking title that generates revenue through advertising and in-game item sales.
The new map, named Sunset Showdown, features one central control point. Set on a sunset island, players can use a variety of vehicles to capture and control the hilltop church. Tanks will roam free on the sunny side of the island while the shady eastern side offers more protection for jeeps and infantry. All class types will be needed to both attack and defend on this teamwork focused map.
“Battlefield Heroes continues to grow fast with well over 50,000 new players joining us every week. Our players have already logged in over 1,300 years worth of game time and nearly 300million kills over 150million five-minute game rounds,” said Ben Cousins, General Manager, Battlefield Heroes team. “The vast majority of our players play for free, but if they want to customize their character or enhance their game with weapon upgrades or widgets then there is a cool item for them in our store.”
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